OUR TECH BLOG

Here are the almost-but-not-quite unbelievably clever things we think and write.
The Incredible Intercontinental Series A Round, or, how we raised $9m from top US investors

The Incredible Intercontinental Series A Round, or, how we raised $9m from top US investors

Icebergs, speedboats and oil tankers: The design behind the design of the new lostmy.name

Icebergs, speedboats and oil tankers: The design behind the design of the new lostmy.name

The Rhyme and Reason: Translating the magic of Lost My Name

At Lost My Name we publish personalised story books and try to make bedtimes a little bit more magical. One of our ambitions is to reach children across the world in cities from Bournemouth to Berlin to Beijing. As soon as we saw that within a few months of launching, 50% of our online sales...

Full Stack Publishing: The accidentially brilliant business model we've created at Lost My Name

Full Stack Publishing: The accidentally brilliant business model we've created at Lost My Name

An Email Odyssey

An email odyssey: how we tamed the bit of the app no one wants to work on

Pre-consideration marketing: the future, now?

Pre-consideration marketing: the future, now?

5 startup recruitment tips (and why hiring is like sales)

5 startup recruitment tips (and why hiring is like sales)

Art attack

We’ve updated our Twitter account and here on Medium with a lovely new picture of some of our team:

/Snitch

/Snitch A command line interface for Facebook Ads in Slack

How we made a TV ad for our seed stage startup. Part 2

How we made a TV ad for our seed stage startup. Part 2. In which we run the ad and figure out if it works. Spoiler — it does, but not as well as other channels. This is the second piece in our series on how we made a TV ad for our startup. You can [read the first piece...

How we made a TV ad for our seed stage startup. Part 1

How we made a TV ad for our seed stage startup. Part 1. Where we make the ad 10x cheaper and 5x faster than normal (TV icon designed by Elena Canton from the Noun Project) A month ago when planning how to get the...

G'Day Mate

G’Day Mate We’ve started printing books in Australia! Here’s a photo of our Australian colleagues looking PUMPED about it:

How our PrintOps system works

How our PrintOps system works A multi-lingual, global, zero inventory network, synced with a single command that prints thousands of books a day At Lost My Name we print a lot of ‘Print on Demand’ (POD) books. Over 146,000 at the time of writing. Yesterday we printed over 3000 in one...

/buzz

/buzz Or, a demonstration of how being good at being lazy is vital to being good at programming We have an intercom on our front door at Lost My Name. Until recently the person sitting nearest to it was Cookie, our super talented...

Why do IE visitors convert 13% better than Chrome visitors?

Why do IE visitors convert 13% better than Chrome visitors? I have no idea. Do you? We have a super high conversion rate at Lost My Name that we’re very proud of. Here’s our last 30 days conversion rate data.

Lean Publishing

Lean Publishing What happens when you publish a book in the same way you build an internet startup? _This post was written by Asi Sharabi, our CEO. If you like the sound of what we’re making, [perhaps you’d like to join our...

Join us!

If you’d like to come and work, play and hang out with us, here’s what we’re looking for. Though you could just send us something phenomenal, leaving us with no choice but to follow up, to:

careers@lostmy.name

Front End Engineer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

Our products are becoming ever more personalised, feature rich and technically complex. We need a talented, front end engineer to help us build the most magical book shop in the world.

You’ll be a key hire within our Shop dev team, working alongside other engineers, designers and producers to make kids smile and our products pop. You’ll be engineering for scale our global business demands while caring about the little details.

Engineering at Lost My Name

At Lost My Name we take our engineering seriously. We empower teams to make their own decisions and choose the best tools for the job. There is no mandated stack and while we work together to make smart decisions, we prefer creativity over conformity. Each team supports their stack end-to-end, from design to scale to uptime. We make sure each system has clear contracts with no hand-offs.

As for technology we choose tooling suitable for the domain. For example we build our website using Nodejs & React. We create declarative, functional components that are reused across the site. Our ecommerce system is built using the open source Solidus project, written in Ruby. We actively contribute open source code, especially in Solidus (we employ developers who are on the core team). Our product rendering is an exciting and complex mixture of tooling and languages, reflecting the demands of our complex products, pushing the modern web stack into publishing tech.

Together we form a talented team of individuals mixing gender, experience and domain expertise. We believe the best engineers never stop learning so we have a training/conference budget, make time to improve our stack outside of product roadmap demands, host internal Lunch & Learn sessions and sync disciplines across teams.

What you'll be doing

  • Collaborate with engineers, designers and products to deliver new features and experiences for our website
  • Contribute to the design and architecture of our ecommerce stack
  • Identify and deliver improvements to speed, quality and efficiency - be that in page rendering, build improvements, more specs or more efficient hosting
  • Working with tech including Node.js, React and Redux
  • Work with our BI team to get the data you need to deliver improvements to conversion, speed, quality and efficiency - be that in page rendering, build improvements or A/B tests
  • Build for ever increasing numbers of users, products and transactions

A bit about you

  • You have a love for beautifully crafted products that delight people
  • Great Javascript development experience with emphasis on universal code
  • A deep understanding and thirst for ever more knowledge of the modern web stack
  • Have a desire to learn and contribute to all our stacks
  • Enjoy pairing with other engineers, contributing to joint design sessions and reviewing your peers work
  • Always thinking of new directions and improvements we can take based on data, and be able to articulate your ideas to the team

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing
  • We have an office Sauna
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill
  • Our office is full of puppies.

Midweight Digital Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

About you

  • 4+ years experience, some of which will have come from having worked at a reputable design, advertising or communications agency
  • You should be comfortable in using data to solve problems and delivering against commercial objectives
  • Confident in implementing design systems
  • Competent in Sketch, Adobe suite, Marvel, Invision
  • You have worked closely with brands
  • Be comfortable presenting, and being challenged.
  • You are optimistic, proactive and open to change
  • You can deliver and are decisive
  • You’ll have a natural urge to explore bigger and better ways to visually communicate
  • You will be able to demonstrate a understanding of UX challenges
  • If you have experience in designing responsive sites for well-known brands then awesome!

About the role

  • You will be taking briefs and transforming them into intuitive, accessible, and beautiful designs that emotionally connect with our customers.
  • Working with the team and stakeholders across the business to deliver these design solutions
  • Owning the end-to-end design process for any project you work on (with support from the Digital Design Director)
  • Supporting internal teams to shape requirements
  • Iterating through design concepts quickly with appropriate feedback from colleagues
  • Testing designs using a range of techniques
  • Initiating smaller projects

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

As our Lead Designer, you will be responsible for directing a talented team of graphic designers, artworkers, and photographers. Your team will be responsible for producing creative work for a variety of business partners, from marketing to product development. The work will consist of design and advertising work, from print collateral and digital advertising to fully-integrated campaigns.

Alongside the Creative Director, you’ll be leading the charge in continually raising the creative standards of the team. You’ll drive conceptual thinking and push beautiful design executions, whilst always delivering against commercial objectives.

You’ll be inspired and be inspiring – having a real passion for all things creative. You’ll have a natural urge to explore bigger and better ways to visually communicate. And your time management skills, coupled with general organisational skills, will be the envy of all those around you. You’ll be client-facing and comfortable presenting up to senior management.

In this role, you will report to the Creative Director and will work out of our bright & beautiful studio in Hackney.

What you'll be doing

  • With the CD, lead a team of creatives across multiple disciplines including graphic design, photography, artworking and animation.
  • Oversee the design and production of design across multiple platforms – print, digital, video and animation.
  • Responsible for working with internal clients and stakeholders across multiple regions, ensuring work is on brief.
  • Use a good awareness of design processes to question and challenge design briefs and solve design problems.
  • Promote strategic thinking and commercial awareness.
  • Be aware of current design trends and attitudes to help inspire the team.
  • Work closely with the CD to promote ‘big concept’ thinking.
  • Support Studio Management to assess and assign the right people to projects.

A bit about you

  • 10+ years industry experience - some of which will have come from having worked at a reputable design, advertising or communications agency. We are looking for someone with rounded experience across all communication disciplines.
  • Demonstrable experience working across a broad range of disciplines – print, digital, video and animation.
  • Have worked on integrated marketing / advertising campaigns.
  • Mentoring, nurturing, inspiring and motivating others will come naturally to you.
  • Exceptional time management.
  • Meticulous crafting and attention to detail.
  • Excellent communication and presentation skills.
  • Dedicated and passionate about design, ready to challenge the status quo with a view of evolving creative output.
  • Recognised design degree.

Finally, over the course of many years, you’ll have developed a portfolio of conceptually strong and beautiful work that clearly demonstrates how your work answers commercial briefs across many disciplines – spanning both print and digital.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Copywriter

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for our future Lead Copywriter at Lost My Name. Yes, this is marvellously exciting.

This person will write or oversee all (italics!) of the most commercially important words for the entire company (ads, emails, TV scripts, website copy, lunchtime sonnets and so on). They’ll also mentor another writer. Maybe more than one other in the future. And that’s not all. They will be the greatest champion of our tone of voice, and an advocate for the ‘right way to do things’ ensuring that our messaging strategy and approach is correct for each brief.

Basically, when it comes to words (except the ones in our books of course) you will be our head-human. You’ll be a wordsmith, a leader, a poet (sort of) and a marketeer. You’ll also, of course, be very experienced at all of the above.

Right then…

We are a playful, kind brand. This opportunity will be ridiculously exciting to a smart, funny, eloquent, engaging, intelligent, autonomous, experienced, creative and all-round superb candidate. This role is the Lead Copywriter in the team with a senior copywriter that will be a direct report to you. You will therefore play a central role in shaping the tone of the brand, both internally and externally. You will be involved in comms strategy, UX flows, above the line advertising, and editorial content. You’ll have to be a brand ambassador at the same time as being performance-driven.

What you'll be doing

  • Lead and write TV and product video scripts for new product launches
  • Write copy for product landing pages and order flows, demonstrating SEO and brand consideration
  • Oversee all copy across web, email and owned media for product launches
  • Create, curate and manage published content across social channels
  • Promote best practices for developing, managing and monitoring content for social networks
  • Write brand-building articles (thought leadership, point of view, white paper)
  • Collaborate with designers to devise and develop creative editorial concepts
  • Create playful pieces of content to support craft ideas for parents
  • Be the ambassador for our tone of voice across the business, including maintaining the tone of voice documents and working with freelancers to help coach them
  • Be responsible for all editorial sign-off and be the brand guardian for Tone of Voice to ensure high standards are maintained across all copy produced
  • Ensure all content is relevant and engaging for our audiences driving high levels of shareability and conversation - and of course hitting our ambitious conversion targets
  • Participate in performance analysis and help to shape the content strategy
  • Help support multi-channel campaign/comms strategy and concepts that delivers measurable results and growth
  • Work closely to inspire and mentor senior copywriter and a team of translators

A bit about you

  • 10+ years’ experience as a copywriter
  • 5+ years of experience with SEO, email, web copy
  • Ability to provide examples of playful and humorous copy in their portfolio
  • Ability to demonstrate strong copywriting skills across the full spectrum of channels (digital, print, social, OOH, press, experiential) and the ability to adopt a required tone of voice
  • An understanding of how to create, structure and integrate product strategies across multiple channels
  • Provide positive contributions to the creative process to ensure content is optimised for traffic and conversions across both on and offline channels
  • Understand how to develop talent and instil best practice into the team on an ongoing basis
  • Anything (including side projects) which demonstrates the ability to be hilarious. Jokes, memes etc. Humour is a key tool to disarm and delight people
  • Extensive experience and understanding of all social channels, including behaviours and algorithms
  • Experience writing copy for well-known and/or playful/entertaining consumer-facing brands

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Digital Marketing Graduate (PPC)

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a enthusiastic and detail orientated person to join the performance marketing team at one of the UK’s most exciting startups. The role offers the opportunity to work on growing an advertising channel that has significant impact on the business, and presents a huge opportunity for the person up to the task.

We’re looking for the kind of person who is comfortable managing their own time, able to effectively prioritise work, and recognise problems and opportunities to seek support as necessary.

Full time digital marketing experience isn’t 100% necessary, but we have a few key requirements. Strong written and verbal communication skills are a requisite, as well as confidence in dealing with people at a range of different levels. You’re going to be optimising campaigns based on data; so being comfortable with complicated numeracy and spreadsheetery is a must. If you’re familiar with code based languages like HTML and SQL it should really help you get into the groove. It doesn’t hurt to have some pre-existing knowledge of how digital marketing for e-commerce works too.

To underline the above, we’re looking for somebody with proven credentials in the world of work or with a strong academic background (remember, geek is good!), and therefore expect candidates to have a 2:1 degree or similar/better.

We’ve sold millions of products to children all over the world, and this reflects in our campaign coverage. If you have a knack for languages or know a second language in it’s entirety (except perhaps Latin or Klingon), it’s a HUGE plus.

What you'll be doing

  • Day to day bid and campaign optimisation of our Bing and Adwords campaigns
  • Keyword research, ad copywriting & performance tests
  • Work closely with our BI team to drive weekly reporting & analysis of campaign performance against company KPIs
  • Data driven tests of acquisition and retention campaigns using existing customer data
  • You’ll also be part of the on-boarding and company wide education of some incredible new ad tech which will provide invaluable experience.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Recruiter/Sourcer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a Recruiter/Sourcer to join our People & Talent team. This is a role that focuses primarily on the beginning of the hiring process, from understanding the requirements to highlighting and executing sourcing strategies, and engaging with talent in the market. You’ll track your sourcing and recruitment activity and manage your recruitment pipeline diligently. As a team we'll encourage all of our work to be data driven, so we're hoping our ideal new teammate will use the recruitment pipeline, and ATS reporting as an indicator on how to improve your sourcing techniques.

About you

  • Previous experience sourcing a wide variety of candidate pools, either in-house or at an agency
  • Experience maintaining an ATS, ideally Lever
  • Able to showcase sourcing techniques and best practices
  • Interview skills with a keen ability to screen for both technical and cultural qualities
  • Excellent communication skills, both written and verbal

What will you do?

  • Taking briefs from both hiring lead and Head of People & Talent
  • Planning and executing outreach strategies including sourcing, attending events and referral generation
  • Interview scheduling
  • Interview telephone screening
  • Communicating with candidates throughout the hiring process, and on our inbound channels
  • Lever maintenance and management, including responsibility for reporting

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.
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