The Incredible Intercontinental Series A Round, or, how we raised $9m from top US investors

This post was written by Asi Sharabi, one of the early guys at Lost My Name

So you might have heard the news. Shit just got real. Yesterday we announced to the world our exciting series-A round, led by Google Ventures, with participation from Greycroft, The Chernin Group, Allen & Co and Cris Conde. We assembled a proper dream team of backers from London, NYC and LA that bring solid expertise and insight across technology, media and entertainment.

To have such an amazing group put their faith in us is both energising and humbling.

This has been in the oven for over 6 months now and we learned a lot. 589 emails, 32 meetings, one term sheet and many sleepless nights. Here are some notes and tips from the process.

(note: it's the first time we're raising on such scale, which in no way makes us experts. Proceed with caution).

Why we raised money?

To date, in just over 2 years, we have sold over 600,000 books in 136 countries. We were completely overwhelmed by the love and incredible feedback we got from parents and kids all over the world. It is also very strong evidence for a product-market fit. We learned, in a good way, that the market for beautifully and thoughtfully executed personalised products for children is infinite - there are very few markets that replenish themselves steadily like the one we operate in.

The scale that we reached in only two years, the first of which was in a pet-project mode, gave us the confidence and huge motivation to take this even further. We are going to build an amazing global business that combines the power of stories with the possibilities of technology to create magical experiences for children and families.

So why did we raise, you ask? Well, this round was predominantly strategic for us. We were incredibly fortunate to have proven profitability and scalability, and the best time to raise capital is when you don’t really need it. We raised because we realised that, while financially we can continue to happily bootstrap, to be able to deliver on these hugely ambitious goals we set ourself to achieve, we will need some extra capital and seriously strong partners to help us along the way. None of us in the building has ever done anything near the scale we aim for so we need to extend the team - internally and externally.

The goal is to grow the company to the next stage and investors, advisors and board members who have business leadership experience in your industry at later stage companies can help propel your business into that next phase.Admittedly, when you’re in a startup mindset, which we were in from day one, it’s quite seductive to play the game - to take some big bucks from top investors and go ‘all in’. Vanity? Perhaps. But we were also convinced that, with the right backers, we have a better chance of success. And so we set ourselves on a mission to find the best partners/investors to help us realise this dream of making millions of magical bedtimes.

Our strong starting point to the conversations with VCs enabled us to think carefully about who we wanted to bring on board and to optimise for the right things. We considered capital as a commodity and were carefully looking for value beyond capital.

Optimise for value, not valuation

That was our second rule. The first and most important thing for us to optimise for was chemistry. I’ve heard more horror stories about investor relations than marvelous ones, and we made ourselves a rule that the people we brought on board must be genuinely nice people, people that we actually want to spend time with and will enjoy working with. We wanted our investors to be hands on, to challenge us, and, above all, to hustle their ass off for us.

Like many things, the idea of optimising for value - not just for valuation - started merely as an intuitive mantra, and it took me a while (and some good few conversations) to focus and be able to articulate the challenges and risks we are going to deal with, where are the gaps, and what kind of investors can best help us on this journey.

Time you spend fundraising x finding the right partners x getting the minimum deal you are happy with.

Capital raising is some kind of a juggle, struggle and a compromise between these three parameters. You can spend a year on optimising for the perfect investors at the best valuation but when you have nailed that deal you probably don’t have a startup to go back to. Similarly you can jump on the first term-sheet and close in 2 months only to later find your investors are useless or worse, destroying value.

Take your time but don’t take your time.

If you’re in a good place - you’ve found your product-market fit and you are profitable and scalable - raising capital should be fairly easy. There’s tons of capital in the market and therefore healthy competition on ‘quality’ deals. Everyone who's been there rightly says that capital raising is a full time job, that everything else takes backseat. That’s mostly true. There’s a lot of frustratingly dead time between meetings and emails and DD but it’s less about time, it’s more about your headspace. Most of the time in the past 6 months, even after a term sheet was signed, (perhaps even more) I felt that even when I was at the office I was only at 50% capacity, as no matter how smooth is your process, and ours was as smooth as it gets, it occupies every minute of your waking and sometimes sleeping hours. It can really suck your energies. And there are consequences of being in reduced capacity for good few months - fundraising creates almost inevitable leadership and management debt.I now know that I’ve lost a full quarter of a year in some of the business areas I look after and I need to find ways to accelerate paying my debt. So optimise for whatever you need, take your time to do proper screening and due diligence on your investors but try to do it at the shortest time possible.Final tip: beware time wasters. We had quite a few people that for a while didn’t say no, but didn’t say yes either. A decent VC will get to you with clear next steps (no / we want to hear more / come meet other partners / send some docs) within days or a week maximum since you’d last been in touch. If they don’t, they probably just want to keep you semi-engaged (i.e. hopeful) while they procrastinate, busy with other deals or just waiting for others to blink - none of which are great signals for respect and transparency.

Optimising for value

Finding the best partners in the shortest amount of time can only be done if you can be super clear and focused on what you understand to be of added value to your business. Big VC brands could have an advantage, or not, but much more important is the person you end up working with. Some VCs are compulsive name-droppers. Do your diligence - talk mostly to founders from their portfolio, preferably both successful companies as well as failed ones. You will learn tons. As part of our own DD, we crossed referenced with portfolio companies founders and asked all potential investors to answer the following questions for us: * Where specifically do you think your fund add the most value as an investor ?

  • What do you think you bring to the table that is better / different than other traditional funds?

  • What outcome are you expecting from this investment?

  • What do you consider a success?

  • What kind of access we have to the wider fund team / network?

  • How do you connect your portfolio companies together so they can learn from each other?

  • What companies do you wish you could have invested in? Why? What value would you have added?

  • Which other VC's have you enjoyed / benefitted from co-investing with both in UK and US?

  • Do you offer any operational support to your portfolio, eg engineering, recruiting or legal?

  • What do you think are our weaknesses and how do we address them?

It took us a good few meetings to learn what VCs can and cannot do for you, and we ended up with the following wish-list:

USA focused USA has been our biggest market since the beginning of this year and we strongly felt that to properly crack this market we would need a strong USA base and network. So while it would have been much easier for us to raise in the UK, we decided that it was worth the time to make friends and optimise for USA investors. A quick piece of advice - it’s not easy (more so for non USA based startup) to get to a meeting with top VCs. An intro from a founder they backed goes a long way.

Passion for, and experience with, tech + media startups Our business is quite unique in many ways. We are not aware of another full stack, vertically integrated publisher with a content+commerce business models (with some inspiration from SAAS). But we operate in a world where new business models are popping up around the broader area of tech + media or tech + entertainment. So we looked for people who have interesting experience in founding, building and scaling global new media companies. Naturally, these investors are passionate about the power of the web to invent new exciting ways of directly creating value for people, and directly extracting value from people, in the areas of tech and media.

Diversity of skills and networks We wanted to have different investors with different backgrounds, with super strong networks. From London to LA via NYC, from Fortune 500 CEOs to outstanding exits to Disney, from powerful engineering cultures to Hollywood vibes, we assembled a proper team of incredibly smart people. In a world so biased towards men, we’re particularly proud of having two women on our board (Avid from GV and Dana Settle from Greycroft).

Final tip - put your ducks in a row, and don’t pitch to the people you think you want most in your round, first. You really do get better over time so keep the best ones to the end.

Getting the right deal

Finally, you want to be happy with the deal/valuation you get. As I mentioned earlier there’s a great competition on quality deals and coming to the table with solid revenues/profits. This gives you a lever to stick to what you believe is a good deal. And if you read tech press you know that in the current climate, valuations are much more of an (abstract) art than a science. Ask your angels or just someone with a lot of experience how would they go about arriving at a valuation of your company.I’ll say it again and again, (from my very short experience of capital-raising) optimising for valuation is mostly wrong. So the common practice of getting a term sheet and then shopping around was completely out of the question for us. We proudly ran an open, honest and transparent process. It paid off at the end. We got the best people we wanted at a valuation we are very happy with. A win-win.We managed to get through this daunting process and still enjoy it, most of the time. We could not have done it without the fantastic help of our friends and angels. For their time, effort and great advice I’m forever grateful.And now….back to work!

Comments

Join us!

If you’d like to come and work, play and hang out with us, here’s what we’re looking for. Though you could just send us something phenomenal, leaving us with no choice but to follow up, to:

careers@lostmy.name

Front End Engineer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

Our products are becoming ever more personalised, feature rich and technically complex. We need a talented, front end engineer to help us build the most magical book shop in the world.

You’ll be a key hire within our Shop dev team, working alongside other engineers, designers and producers to make kids smile and our products pop. You’ll be engineering for scale our global business demands while caring about the little details.

Engineering at Lost My Name

At Lost My Name we take our engineering seriously. We empower teams to make their own decisions and choose the best tools for the job. There is no mandated stack and while we work together to make smart decisions, we prefer creativity over conformity. Each team supports their stack end-to-end, from design to scale to uptime. We make sure each system has clear contracts with no hand-offs.

As for technology we choose tooling suitable for the domain. For example we build our website using Nodejs & React. We create declarative, functional components that are reused across the site. Our ecommerce system is built using the open source Solidus project, written in Ruby. We actively contribute open source code, especially in Solidus (we employ developers who are on the core team). Our product rendering is an exciting and complex mixture of tooling and languages, reflecting the demands of our complex products, pushing the modern web stack into publishing tech.

Together we form a talented team of individuals mixing gender, experience and domain expertise. We believe the best engineers never stop learning so we have a training/conference budget, make time to improve our stack outside of product roadmap demands, host internal Lunch & Learn sessions and sync disciplines across teams.

What you'll be doing

  • Collaborate with engineers, designers and products to deliver new features and experiences for our website
  • Contribute to the design and architecture of our ecommerce stack
  • Identify and deliver improvements to speed, quality and efficiency - be that in page rendering, build improvements, more specs or more efficient hosting
  • Working with tech including Node.js, React and Redux
  • Work with our BI team to get the data you need to deliver improvements to conversion, speed, quality and efficiency - be that in page rendering, build improvements or A/B tests
  • Build for ever increasing numbers of users, products and transactions

A bit about you

  • You have a love for beautifully crafted products that delight people
  • Great Javascript development experience with emphasis on universal code
  • A deep understanding and thirst for ever more knowledge of the modern web stack
  • Have a desire to learn and contribute to all our stacks
  • Enjoy pairing with other engineers, contributing to joint design sessions and reviewing your peers work
  • Always thinking of new directions and improvements we can take based on data, and be able to articulate your ideas to the team

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing
  • We have an office Sauna
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill
  • Our office is full of puppies.

Midweight Digital Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

About you

  • 4+ years experience, some of which will have come from having worked at a reputable design, advertising or communications agency
  • You should be comfortable in using data to solve problems and delivering against commercial objectives
  • Confident in implementing design systems
  • Competent in Sketch, Adobe suite, Marvel, Invision
  • You have worked closely with brands
  • Be comfortable presenting, and being challenged.
  • You are optimistic, proactive and open to change
  • You can deliver and are decisive
  • You’ll have a natural urge to explore bigger and better ways to visually communicate
  • You will be able to demonstrate a understanding of UX challenges
  • If you have experience in designing responsive sites for well-known brands then awesome!

About the role

  • You will be taking briefs and transforming them into intuitive, accessible, and beautiful designs that emotionally connect with our customers.
  • Working with the team and stakeholders across the business to deliver these design solutions
  • Owning the end-to-end design process for any project you work on (with support from the Digital Design Director)
  • Supporting internal teams to shape requirements
  • Iterating through design concepts quickly with appropriate feedback from colleagues
  • Testing designs using a range of techniques
  • Initiating smaller projects

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

As our Lead Designer, you will be responsible for directing a talented team of graphic designers, artworkers, and photographers. Your team will be responsible for producing creative work for a variety of business partners, from marketing to product development. The work will consist of design and advertising work, from print collateral and digital advertising to fully-integrated campaigns.

Alongside the Creative Director, you’ll be leading the charge in continually raising the creative standards of the team. You’ll drive conceptual thinking and push beautiful design executions, whilst always delivering against commercial objectives.

You’ll be inspired and be inspiring – having a real passion for all things creative. You’ll have a natural urge to explore bigger and better ways to visually communicate. And your time management skills, coupled with general organisational skills, will be the envy of all those around you. You’ll be client-facing and comfortable presenting up to senior management.

In this role, you will report to the Creative Director and will work out of our bright & beautiful studio in Hackney.

What you'll be doing

  • With the CD, lead a team of creatives across multiple disciplines including graphic design, photography, artworking and animation.
  • Oversee the design and production of design across multiple platforms – print, digital, video and animation.
  • Responsible for working with internal clients and stakeholders across multiple regions, ensuring work is on brief.
  • Use a good awareness of design processes to question and challenge design briefs and solve design problems.
  • Promote strategic thinking and commercial awareness.
  • Be aware of current design trends and attitudes to help inspire the team.
  • Work closely with the CD to promote ‘big concept’ thinking.
  • Support Studio Management to assess and assign the right people to projects.

A bit about you

  • 10+ years industry experience - some of which will have come from having worked at a reputable design, advertising or communications agency. We are looking for someone with rounded experience across all communication disciplines.
  • Demonstrable experience working across a broad range of disciplines – print, digital, video and animation.
  • Have worked on integrated marketing / advertising campaigns.
  • Mentoring, nurturing, inspiring and motivating others will come naturally to you.
  • Exceptional time management.
  • Meticulous crafting and attention to detail.
  • Excellent communication and presentation skills.
  • Dedicated and passionate about design, ready to challenge the status quo with a view of evolving creative output.
  • Recognised design degree.

Finally, over the course of many years, you’ll have developed a portfolio of conceptually strong and beautiful work that clearly demonstrates how your work answers commercial briefs across many disciplines – spanning both print and digital.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Copywriter

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for our future Lead Copywriter at Lost My Name. Yes, this is marvellously exciting.

This person will write or oversee all (italics!) of the most commercially important words for the entire company (ads, emails, TV scripts, website copy, lunchtime sonnets and so on). They’ll also mentor another writer. Maybe more than one other in the future. And that’s not all. They will be the greatest champion of our tone of voice, and an advocate for the ‘right way to do things’ ensuring that our messaging strategy and approach is correct for each brief.

Basically, when it comes to words (except the ones in our books of course) you will be our head-human. You’ll be a wordsmith, a leader, a poet (sort of) and a marketeer. You’ll also, of course, be very experienced at all of the above.

Right then…

We are a playful, kind brand. This opportunity will be ridiculously exciting to a smart, funny, eloquent, engaging, intelligent, autonomous, experienced, creative and all-round superb candidate. This role is the Lead Copywriter in the team with a senior copywriter that will be a direct report to you. You will therefore play a central role in shaping the tone of the brand, both internally and externally. You will be involved in comms strategy, UX flows, above the line advertising, and editorial content. You’ll have to be a brand ambassador at the same time as being performance-driven.

What you'll be doing

  • Lead and write TV and product video scripts for new product launches
  • Write copy for product landing pages and order flows, demonstrating SEO and brand consideration
  • Oversee all copy across web, email and owned media for product launches
  • Create, curate and manage published content across social channels
  • Promote best practices for developing, managing and monitoring content for social networks
  • Write brand-building articles (thought leadership, point of view, white paper)
  • Collaborate with designers to devise and develop creative editorial concepts
  • Create playful pieces of content to support craft ideas for parents
  • Be the ambassador for our tone of voice across the business, including maintaining the tone of voice documents and working with freelancers to help coach them
  • Be responsible for all editorial sign-off and be the brand guardian for Tone of Voice to ensure high standards are maintained across all copy produced
  • Ensure all content is relevant and engaging for our audiences driving high levels of shareability and conversation - and of course hitting our ambitious conversion targets
  • Participate in performance analysis and help to shape the content strategy
  • Help support multi-channel campaign/comms strategy and concepts that delivers measurable results and growth
  • Work closely to inspire and mentor senior copywriter and a team of translators

A bit about you

  • 10+ years’ experience as a copywriter
  • 5+ years of experience with SEO, email, web copy
  • Ability to provide examples of playful and humorous copy in their portfolio
  • Ability to demonstrate strong copywriting skills across the full spectrum of channels (digital, print, social, OOH, press, experiential) and the ability to adopt a required tone of voice
  • An understanding of how to create, structure and integrate product strategies across multiple channels
  • Provide positive contributions to the creative process to ensure content is optimised for traffic and conversions across both on and offline channels
  • Understand how to develop talent and instil best practice into the team on an ongoing basis
  • Anything (including side projects) which demonstrates the ability to be hilarious. Jokes, memes etc. Humour is a key tool to disarm and delight people
  • Extensive experience and understanding of all social channels, including behaviours and algorithms
  • Experience writing copy for well-known and/or playful/entertaining consumer-facing brands

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Digital Marketing Graduate (PPC)

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a enthusiastic and detail orientated person to join the performance marketing team at one of the UK’s most exciting startups. The role offers the opportunity to work on growing an advertising channel that has significant impact on the business, and presents a huge opportunity for the person up to the task.

We’re looking for the kind of person who is comfortable managing their own time, able to effectively prioritise work, and recognise problems and opportunities to seek support as necessary.

Full time digital marketing experience isn’t 100% necessary, but we have a few key requirements. Strong written and verbal communication skills are a requisite, as well as confidence in dealing with people at a range of different levels. You’re going to be optimising campaigns based on data; so being comfortable with complicated numeracy and spreadsheetery is a must. If you’re familiar with code based languages like HTML and SQL it should really help you get into the groove. It doesn’t hurt to have some pre-existing knowledge of how digital marketing for e-commerce works too.

To underline the above, we’re looking for somebody with proven credentials in the world of work or with a strong academic background (remember, geek is good!), and therefore expect candidates to have a 2:1 degree or similar/better.

We’ve sold millions of products to children all over the world, and this reflects in our campaign coverage. If you have a knack for languages or know a second language in it’s entirety (except perhaps Latin or Klingon), it’s a HUGE plus.

What you'll be doing

  • Day to day bid and campaign optimisation of our Bing and Adwords campaigns
  • Keyword research, ad copywriting & performance tests
  • Work closely with our BI team to drive weekly reporting & analysis of campaign performance against company KPIs
  • Data driven tests of acquisition and retention campaigns using existing customer data
  • You’ll also be part of the on-boarding and company wide education of some incredible new ad tech which will provide invaluable experience.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Recruiter/Sourcer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a Recruiter/Sourcer to join our People & Talent team. This is a role that focuses primarily on the beginning of the hiring process, from understanding the requirements to highlighting and executing sourcing strategies, and engaging with talent in the market. You’ll track your sourcing and recruitment activity and manage your recruitment pipeline diligently. As a team we'll encourage all of our work to be data driven, so we're hoping our ideal new teammate will use the recruitment pipeline, and ATS reporting as an indicator on how to improve your sourcing techniques.

About you

  • Previous experience sourcing a wide variety of candidate pools, either in-house or at an agency
  • Experience maintaining an ATS, ideally Lever
  • Able to showcase sourcing techniques and best practices
  • Interview skills with a keen ability to screen for both technical and cultural qualities
  • Excellent communication skills, both written and verbal

What will you do?

  • Taking briefs from both hiring lead and Head of People & Talent
  • Planning and executing outreach strategies including sourcing, attending events and referral generation
  • Interview scheduling
  • Interview telephone screening
  • Communicating with candidates throughout the hiring process, and on our inbound channels
  • Lever maintenance and management, including responsibility for reporting

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.
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