Full Stack Publishing:

The accidentally brilliant business model we've created at Lost My Name

At Lost My Name we love to talk about our magical, personalised books.

We’re really proud of them, our customers love them and they are the foundation of our growing success as a business.

However, behind our innovative products lies a second important and connected innovation - the design of our business model.

We call it ‘full stack publishing’, which is a snappy way of saying that we run a very vertically integrated operation, closely controlling all aspects of product development, marketing, sales, operations and customer support within one firm.

It’s this business model that has enabled us to grow the month on month sales of our products 10x in the past 12 months, our team 3x and permitted us to invest significantly in a range of new R&D projects - all while remaining profitable on a monthly basis.

There's a lot written about 'full stack-blah' at the moment. I know. But if you'll bear with me hopefully you'll see why this is more than a soundbite for us.

In this post I’m going to outline the history of this business model design, provide some thoughts on why it’s so totally powerful and some reflections on what it means for the future of the firm. I hope it will be inspiring for anyone thinking about these questions at their own startup

We were born full stack

The business model design behind Lost My Name has emerged quite naturally from the requirements of our unique product.When our co-founders Asi, Tal and David dreamt up the concept for a series of interconnected stories tied to the letters of a child’s name they weren’t thinking about business design. They were thinking about how they could create an amazing, magical, personal story.But when it came to getting that story out to the world a few things became clear.Firstly, in order to create the books they were going to have to build an interface to allow customers to input the letters they wanted - the name - to create their book. This would require a custom website of some sort. It made sense that on this site you could also preview and pay for the book. This led to the inevitable conclusion that for the best experience, the book would have to be sold direct, via their own website.

Secondly, to then get the book printed they realised they were going to have to print each book individually.

Using Print-on-Demand technology was of course implied from the start, but what wasn’t clear was how it would get printed.

Well, it turned out there wasn’t an existing solution for managing the production of high quality multi-part stories, so they had to build the systems to manage the high resolution rendering of the books and send them to print at a print on demand facility.

Thirdly, because the book was previewed and purchased on a proprietary website and manufactured in a unique way in a non-traditional setting, there was no way to use the existing distribution and publishing channels to tell potential customers about the book.

So they were going to have to build a marketing operation from the ground up to drive traffic to the site.

Fourthly, because the product is innovative and relatively complex (and, of course, mistakes are made in the printing and delivery process) and there are no other partners involved, they realised they’d have to build their own customer support services to handle questions and issues.

All this added up to a simple reality - to get this product in the hands of customersthey were going to have to build every single part of a publishing operation from scratch.

Writing and illustrating the book, marketing it, selling it, printing it, shipping it and supporting it. They had to do the lot. Because if they didn’t, they couldn’t create their amazing product.

At the outset this felt a bit insane.

I’m good friends with Asi (our CEO) and although we weren’t working together at the time I remember at the time when they were starting out how much schlep was involved in getting all these different processes to work together.

But in hindsight it’s been a huge advantage and has led to a unique business design that we now call ‘full stack publishing’ that has a wide range of unexpected beneficial externalities.

What’s great about Full Stack Publishing from a business perspective?

The full stack publishing model borrows some of the best bits of various business models, throws in some extra new ingredients with the end result being a very profitable operation. Here’s what’s great about it for both our customers and our investors:#1 - We get to keep all the money and decide on our margins - this is the key to the whole thing. Unlike the rest of the publishing industry who have to divide up revenue between a complex mix of rights holders, publishers and distributors we get to keep all the money we make because we own all parts of our operation.

As a result we’ve sometimes described our business a bit like ‘The Apple of Publishing’ - we invent, make and sell a premium, high margin, mass appeal product through a vertically integrated operation. Meanwhile the rest of the market sells a cheaper, undifferentiated product using IP owned by other players.

#2 - We own the customer relationship - this is also crucial. Because we sell direct we get to own the relationship with our customers which means we can sell to them again, and it leads to the next point…

#3 - We control all parts of the customer experience - because we’re in control of our whole operation we can design unique customer experiences that others cannot replicate and thus build brand loyalty. This also lets us pursue complex, cross cutting product and service innovations.

#4 - We’re global from day one - another important benefit of owning everything is that we don’t have any legacy territorial distribution or IP nonsense to navigate. We can sell to anyone, anywhere that has an internet connection and a credit card.

#5 - We operate with zero inventory and very low operational overheads - this is perhaps the biggest operational innovation to flow from personalised, print on demand publishing. We don’t hold any stock at all. In fact, we only have exactly the number of products that our customers want to buy from us. This means we don’t have any warehousing or stock buying costs putting pressure on our balance sheet.

#6 - We’re profitable from day one - because we’re zero inventory, we control our margin and we charge customers money for our products it means we can be … profitable! A rare thing for a company experiencing the kind of 10x year on year growth we’re undergoing right now, but a great position to be in when it comes to raising investment and staying in control of our business.

#7 - Our NPD process is incredibly lean - as we remain close to customers and control all our production processes we’re able to stay very lean as we develop new products and product improvements. This is in marked contrast to other content driven businesses who have to make big bets on products before they see any customer contact.

When you look at these benefits in the round I think you can see some of the best elements of three different business models - content, Ecommerce and SaaS.

ContEcomaaS - a three headed business beast!

In my opinion you could say we’ve found a new kind of business model that sits (sort of) at the intersection of three existing business models - Content, Ecommerce and SaaS - and takes the best bits from each while leaving the worst bits at the door.

It’s not a perfect analogy, but let me explain.

Content model

Why we’re like a content business - like all content businesses we create emotional products. This allows us to charge based on value rather than price. Why we’re not like a content business - Unlike other content businesses, we control every part of the system behind the content that gets it in the customers hands, which means we don’t have to share our revenue with others or worry about how our content can be distorted by other brands and experiences.###Ecommerce Model

Why we’re like an ecomm business - we’re like all ecommerce businesses in that we facilitate a transaction with our customer and make money (and profit) when they buy from us. Why we’re not like an ecomm business - we’re unlike an ecommerce business in that we have no stock, no warehouse and no unsold inventory, ever. ###Sass Model Why we’re like a SaaS business - we are like a SaaS business in that we’re very close to customers, indeed, we co-create our product with our customers, and our product (our books) can be updated constantly to make it more relevant and useful to different categories of customer in close to real time. Again, this makes us not like most content businesses.Why we’re not like a SaaS business - we’re not like a SaaS business in terms of our business model in any way. Yet. We don’t play a LTV game.

What does this mean for us going forward?

We’re pretty excited about this accidental yet inevitable business model we’ve discovered. It’s going to power our business forward in all sorts of useful ways going forward. The first thing is that we’ve now built a solid platform to make launching our next books easier and faster. Which is great. And because we’re profitable we can afford to invest in this next round of products while continuing to grow at breakneck pace.Our operations team can easily produce new titles and make them available to customers all round the world. Our marketing team can tell our customers about them directly. Our website can sell them. And we have fantastic relationships with hundreds of thousands of families to help us create even better products going forward.

As you can tell, we’re pretty excited about it all. If you’d like to come and help out - we’re hiring!

Thanks for reading.

If you found this useful, please consider sharing your feedback with us on Twitter @lostmynameHQ or pass the article along to others.

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Join us!

If you’d like to come and work, play and hang out with us, here’s what we’re looking for. Though you could just send us something phenomenal, leaving us with no choice but to follow up, to:

careers@lostmy.name

Front End Engineer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

Our products are becoming ever more personalised, feature rich and technically complex. We need a talented, front end engineer to help us build the most magical book shop in the world.

You’ll be a key hire within our Shop dev team, working alongside other engineers, designers and producers to make kids smile and our products pop. You’ll be engineering for scale our global business demands while caring about the little details.

Engineering at Lost My Name

At Lost My Name we take our engineering seriously. We empower teams to make their own decisions and choose the best tools for the job. There is no mandated stack and while we work together to make smart decisions, we prefer creativity over conformity. Each team supports their stack end-to-end, from design to scale to uptime. We make sure each system has clear contracts with no hand-offs.

As for technology we choose tooling suitable for the domain. For example we build our website using Nodejs & React. We create declarative, functional components that are reused across the site. Our ecommerce system is built using the open source Solidus project, written in Ruby. We actively contribute open source code, especially in Solidus (we employ developers who are on the core team). Our product rendering is an exciting and complex mixture of tooling and languages, reflecting the demands of our complex products, pushing the modern web stack into publishing tech.

Together we form a talented team of individuals mixing gender, experience and domain expertise. We believe the best engineers never stop learning so we have a training/conference budget, make time to improve our stack outside of product roadmap demands, host internal Lunch & Learn sessions and sync disciplines across teams.

What you'll be doing

  • Collaborate with engineers, designers and products to deliver new features and experiences for our website
  • Contribute to the design and architecture of our ecommerce stack
  • Identify and deliver improvements to speed, quality and efficiency - be that in page rendering, build improvements, more specs or more efficient hosting
  • Working with tech including Node.js, React and Redux
  • Work with our BI team to get the data you need to deliver improvements to conversion, speed, quality and efficiency - be that in page rendering, build improvements or A/B tests
  • Build for ever increasing numbers of users, products and transactions

A bit about you

  • You have a love for beautifully crafted products that delight people
  • Great Javascript development experience with emphasis on universal code
  • A deep understanding and thirst for ever more knowledge of the modern web stack
  • Have a desire to learn and contribute to all our stacks
  • Enjoy pairing with other engineers, contributing to joint design sessions and reviewing your peers work
  • Always thinking of new directions and improvements we can take based on data, and be able to articulate your ideas to the team

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing
  • We have an office Sauna
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill
  • Our office is full of puppies.

Midweight Digital Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

About you

  • 4+ years experience, some of which will have come from having worked at a reputable design, advertising or communications agency
  • You should be comfortable in using data to solve problems and delivering against commercial objectives
  • Confident in implementing design systems
  • Competent in Sketch, Adobe suite, Marvel, Invision
  • You have worked closely with brands
  • Be comfortable presenting, and being challenged.
  • You are optimistic, proactive and open to change
  • You can deliver and are decisive
  • You’ll have a natural urge to explore bigger and better ways to visually communicate
  • You will be able to demonstrate a understanding of UX challenges
  • If you have experience in designing responsive sites for well-known brands then awesome!

About the role

  • You will be taking briefs and transforming them into intuitive, accessible, and beautiful designs that emotionally connect with our customers.
  • Working with the team and stakeholders across the business to deliver these design solutions
  • Owning the end-to-end design process for any project you work on (with support from the Digital Design Director)
  • Supporting internal teams to shape requirements
  • Iterating through design concepts quickly with appropriate feedback from colleagues
  • Testing designs using a range of techniques
  • Initiating smaller projects

Why join Lost My Name?

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Designer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

As our Lead Designer, you will be responsible for directing a talented team of graphic designers, artworkers, and photographers. Your team will be responsible for producing creative work for a variety of business partners, from marketing to product development. The work will consist of design and advertising work, from print collateral and digital advertising to fully-integrated campaigns.

Alongside the Creative Director, you’ll be leading the charge in continually raising the creative standards of the team. You’ll drive conceptual thinking and push beautiful design executions, whilst always delivering against commercial objectives.

You’ll be inspired and be inspiring – having a real passion for all things creative. You’ll have a natural urge to explore bigger and better ways to visually communicate. And your time management skills, coupled with general organisational skills, will be the envy of all those around you. You’ll be client-facing and comfortable presenting up to senior management.

In this role, you will report to the Creative Director and will work out of our bright & beautiful studio in Hackney.

What you'll be doing

  • With the CD, lead a team of creatives across multiple disciplines including graphic design, photography, artworking and animation.
  • Oversee the design and production of design across multiple platforms – print, digital, video and animation.
  • Responsible for working with internal clients and stakeholders across multiple regions, ensuring work is on brief.
  • Use a good awareness of design processes to question and challenge design briefs and solve design problems.
  • Promote strategic thinking and commercial awareness.
  • Be aware of current design trends and attitudes to help inspire the team.
  • Work closely with the CD to promote ‘big concept’ thinking.
  • Support Studio Management to assess and assign the right people to projects.

A bit about you

  • 10+ years industry experience - some of which will have come from having worked at a reputable design, advertising or communications agency. We are looking for someone with rounded experience across all communication disciplines.
  • Demonstrable experience working across a broad range of disciplines – print, digital, video and animation.
  • Have worked on integrated marketing / advertising campaigns.
  • Mentoring, nurturing, inspiring and motivating others will come naturally to you.
  • Exceptional time management.
  • Meticulous crafting and attention to detail.
  • Excellent communication and presentation skills.
  • Dedicated and passionate about design, ready to challenge the status quo with a view of evolving creative output.
  • Recognised design degree.

Finally, over the course of many years, you’ll have developed a portfolio of conceptually strong and beautiful work that clearly demonstrates how your work answers commercial briefs across many disciplines – spanning both print and digital.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Lead Copywriter

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for our future Lead Copywriter at Lost My Name. Yes, this is marvellously exciting.

This person will write or oversee all (italics!) of the most commercially important words for the entire company (ads, emails, TV scripts, website copy, lunchtime sonnets and so on). They’ll also mentor another writer. Maybe more than one other in the future. And that’s not all. They will be the greatest champion of our tone of voice, and an advocate for the ‘right way to do things’ ensuring that our messaging strategy and approach is correct for each brief.

Basically, when it comes to words (except the ones in our books of course) you will be our head-human. You’ll be a wordsmith, a leader, a poet (sort of) and a marketeer. You’ll also, of course, be very experienced at all of the above.

Right then…

We are a playful, kind brand. This opportunity will be ridiculously exciting to a smart, funny, eloquent, engaging, intelligent, autonomous, experienced, creative and all-round superb candidate. This role is the Lead Copywriter in the team with a senior copywriter that will be a direct report to you. You will therefore play a central role in shaping the tone of the brand, both internally and externally. You will be involved in comms strategy, UX flows, above the line advertising, and editorial content. You’ll have to be a brand ambassador at the same time as being performance-driven.

What you'll be doing

  • Lead and write TV and product video scripts for new product launches
  • Write copy for product landing pages and order flows, demonstrating SEO and brand consideration
  • Oversee all copy across web, email and owned media for product launches
  • Create, curate and manage published content across social channels
  • Promote best practices for developing, managing and monitoring content for social networks
  • Write brand-building articles (thought leadership, point of view, white paper)
  • Collaborate with designers to devise and develop creative editorial concepts
  • Create playful pieces of content to support craft ideas for parents
  • Be the ambassador for our tone of voice across the business, including maintaining the tone of voice documents and working with freelancers to help coach them
  • Be responsible for all editorial sign-off and be the brand guardian for Tone of Voice to ensure high standards are maintained across all copy produced
  • Ensure all content is relevant and engaging for our audiences driving high levels of shareability and conversation - and of course hitting our ambitious conversion targets
  • Participate in performance analysis and help to shape the content strategy
  • Help support multi-channel campaign/comms strategy and concepts that delivers measurable results and growth
  • Work closely to inspire and mentor senior copywriter and a team of translators

A bit about you

  • 10+ years’ experience as a copywriter
  • 5+ years of experience with SEO, email, web copy
  • Ability to provide examples of playful and humorous copy in their portfolio
  • Ability to demonstrate strong copywriting skills across the full spectrum of channels (digital, print, social, OOH, press, experiential) and the ability to adopt a required tone of voice
  • An understanding of how to create, structure and integrate product strategies across multiple channels
  • Provide positive contributions to the creative process to ensure content is optimised for traffic and conversions across both on and offline channels
  • Understand how to develop talent and instil best practice into the team on an ongoing basis
  • Anything (including side projects) which demonstrates the ability to be hilarious. Jokes, memes etc. Humour is a key tool to disarm and delight people
  • Extensive experience and understanding of all social channels, including behaviours and algorithms
  • Experience writing copy for well-known and/or playful/entertaining consumer-facing brands

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Digital Marketing Graduate (PPC)

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a enthusiastic and detail orientated person to join the performance marketing team at one of the UK’s most exciting startups. The role offers the opportunity to work on growing an advertising channel that has significant impact on the business, and presents a huge opportunity for the person up to the task.

We’re looking for the kind of person who is comfortable managing their own time, able to effectively prioritise work, and recognise problems and opportunities to seek support as necessary.

Full time digital marketing experience isn’t 100% necessary, but we have a few key requirements. Strong written and verbal communication skills are a requisite, as well as confidence in dealing with people at a range of different levels. You’re going to be optimising campaigns based on data; so being comfortable with complicated numeracy and spreadsheetery is a must. If you’re familiar with code based languages like HTML and SQL it should really help you get into the groove. It doesn’t hurt to have some pre-existing knowledge of how digital marketing for e-commerce works too.

To underline the above, we’re looking for somebody with proven credentials in the world of work or with a strong academic background (remember, geek is good!), and therefore expect candidates to have a 2:1 degree or similar/better.

We’ve sold millions of products to children all over the world, and this reflects in our campaign coverage. If you have a knack for languages or know a second language in it’s entirety (except perhaps Latin or Klingon), it’s a HUGE plus.

What you'll be doing

  • Day to day bid and campaign optimisation of our Bing and Adwords campaigns
  • Keyword research, ad copywriting & performance tests
  • Work closely with our BI team to drive weekly reporting & analysis of campaign performance against company KPIs
  • Data driven tests of acquisition and retention campaigns using existing customer data
  • You’ll also be part of the on-boarding and company wide education of some incredible new ad tech which will provide invaluable experience.

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.

Recruiter/Sourcer

At Lost My Name, we're making the most technically ambitious physical books ever invented. We’re making storybooks magical for a new generation by creating impossible stories on a timeless medium, like a story that is created entirely out of a child’s name or making a book with NASA images and the world's first book that shows your own neighbourhood, your own street, your own house(!) in a book made especially for you. Oh, and speaking of NASA, we’d like to take this opportunity to brag that Tim Peake read Our Incredible Intergalactic Journey Home in actual space.

We think-up, write, illustrate, build, design, and sell all of our products directly, and have a team working to produce our wonderful products spanning from Art Directors to Dev Ops. We have sold more than 2.5 million books, games and posters in over 200 countries, and we’re just getting started! With the work you’ll do here with us, we’d like to think we’re on track towards becoming the UK’s most admired creative company.

We’re looking for a Recruiter/Sourcer to join our People & Talent team. This is a role that focuses primarily on the beginning of the hiring process, from understanding the requirements to highlighting and executing sourcing strategies, and engaging with talent in the market. You’ll track your sourcing and recruitment activity and manage your recruitment pipeline diligently. As a team we'll encourage all of our work to be data driven, so we're hoping our ideal new teammate will use the recruitment pipeline, and ATS reporting as an indicator on how to improve your sourcing techniques.

About you

  • Previous experience sourcing a wide variety of candidate pools, either in-house or at an agency
  • Experience maintaining an ATS, ideally Lever
  • Able to showcase sourcing techniques and best practices
  • Interview skills with a keen ability to screen for both technical and cultural qualities
  • Excellent communication skills, both written and verbal

What will you do?

  • Taking briefs from both hiring lead and Head of People & Talent
  • Planning and executing outreach strategies including sourcing, attending events and referral generation
  • Interview scheduling
  • Interview telephone screening
  • Communicating with candidates throughout the hiring process, and on our inbound channels
  • Lever maintenance and management, including responsibility for reporting

Why join Lost My Name

  • You’ll get a sweet, SWEET training budget. £1k to attend whichever conference or training you’d like, wherever you like. Or you could learn some Spanish in Dalston, it's your call.
  • We offer Yoga class every Monday night; just one of the many ways we keep centred and calm, despite the (occasional) chaos of startup life.
  • We also have massages if yoga isn’t your thing, for everyone who wants one on Fridays. If you like neither yoga, nor massages (hey, they aren’t for everyone) we also offer mental health support through Sanctus, where you can speak to a wellness coach about how you’re doing.
  • We have an office Sauna.
  • We also provide a private healthcare plan, a pension plan and childcare vouchers (according to your plans) to show you we care.
  • We have heaps of snacks. Like, so many snacks. And you can always suggest your favourite new ones to be added to our shopping trolley.
  • Speaking of food: Team lunches. We nearly forgot team lunches. Every Thursday our Studio Manager, Shim, orders some super delish food from somewhere in London and we gorge ourselves. It sounds intense, but it's actually quite chill.
  • Our office is full of puppies.
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